CHALLENGE: America’s Team was founded in 1989 in response to the declining focus on character in college and professional sports teams. America’s Team recognizes and celebrates integrity, sportsmanship, teamwork, excellence, and achievement in sports. They approached ArcStone to help them communicate their message to the general public and to promote their products online as a means for the organization to sponsor the athletes that it supports.

THE RESULTS:

Online sales. ArcStone built an easy-to-navigate catalog and shopping cart. They received orders on the very first day of implementation. Now, America's Team can easily sell products online to a nationwide audience.

Online PR. America’s Team has now realized the rewards of online public relations. Where has it been mentioned? Oh, a few places where sports fans find news, including:

• Inside Hoops magazine
• AOL SportsBLOG
• Wikio — Champions League
• Hoops Addict magazine
• Babes That Love Baseball Blog
• Sporting News
• Twins Junkie Blog
• Bat Girl Blog
• Gatorzone
• Digg
• Nuttin' But Net
• Inside the Net
• Gator Country
• Midmajority

National Exposure = Great PR. The America's Team award was recently presented to the Twins baseall team during a Twins vs. Indians game. The crowd roared as Twins fans watched their favorite team receive the award for their integrity, sportsmanship, teamwork, excellence, and achievement in baseball. Check out America’s Team for photos of this fantastic event – a PR dream.